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New Study Finds Consumers More Interested in Mobile Purchases
According to a recent survey conducted by Group SJR and Liz Claiborne Inc (and reported on my Mashable), nearly half of smartphone owners, and more than half of tablet owners, plan to buy more...
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Shazam Wants In on the TV Biz
Here’s a new one. Shazam, the company known for its app that lets you identify and tag songs with your phone, has now raised a substantial amount of money to get into the interactive TV business. It’s...
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A Campaign to “Stop Faking It”
If you need a laugh this morning, check out one of the new video banner ads we’re running. Seriously, this thing is funny. Plus, it lets you download a free “quick tip” on driving in-banner ad...
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Three Trends to Watch in Mobile Video Advertising
Our own Jonathan Cobb, CTO for the Limelight Mobility and Monetization group, recently participated in an interview with John Ebbert over at AdExchanger.com. He discussed the new REACH Interactive...
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Medialets Mobile Ad Platform Opens API
A new technology relationship with Medialets mobile ad platform, announced this week, allows Limelight EyeWonder Interactive Advertising to create and deliver ads to more than 200 premium publishers...
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Using Interactive Advertising to Drive Political Campaigns
By Kyle Weisbrod, Product Management Program Manager, Limelight EyeWonder Interactive Advertising Services As US political groups wind up to raise and spend billions of dollars in advertising for the...
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What’s Behind a Click?
Over the past several years, there has been much debate in online advertising over the value of a click. Once thought of as the ultimate goal of every online campaign, a click has now become one of...
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Level Up! Monetizing the Game Upgrade.
One of the great things about online gaming is the ability to extend the life of a title through a series of software updates. As any fan of Angry Birds knows, there’s a little thrill when the update...
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95% of Mobile Video Views Take Place in First 90 Days
Mobile video content is most popular in the first 30 days after publication. Now that should come as no surprise, but it does have implications for media archiving and monetization. From our customer...
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If No One is Listening to Your Story, Maybe It’s Time to Crank up the Volume!
This is an advertorial that appeared in the Streaming Media “100 Companies that Matter Most issue” (oct/nov 2012). If you’re still telling your story in nothing but words, your message is getting lost...
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